January 2007 Genesus Newsletter (New window, pdf)
The heart and soul of the Genesus genetic program is a huge commitment to genetic research and development.

The Genesus mission is to produce the best pig in the world! Although we may already be there, we continue to improve our product. Genesus ownership, geneticists, technicians and stockmen are relentlessly driving to this end. We use all the modern genetics tools including:
• Six primary and secondary nucleus units.

• Utilization of time-tested, classic population genetic principles based on thousands upon thousands of yearly performance tests.

• Rapid generation turnover and high selection intensity at the nucleus level accelerate positive genetic change.

• A performance records database seven generations deep on pedigreed, performance-tested boars and gilts to elevate the accuracy and efficiency of using estimated breeding values.

To maximize genetic progress Genesus has established one of the worlds largest pedigree purebred herds.

Genesus believes in the pedigree purebred with large populations of Landrace, Yorkshire and Duroc. The results of our multi-generational purebred testing program can be seen with the tremendous production our customers are achieving. The ultimate bottomline of a genetic programs success.

Qualified technicians using certified, modern ultrasound equipment measure back fat, muscle depth and lean meat percentage. Although Genesus boars and gilts are already lean with high muscle conformation we continue to work tirelessly to make them even better.

 

GENESUS is a registered trademark of Keystone Pig Advnacement Inc.

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